Adobe

Adobe is a leading creative software company specializing in tools for design, photography, video, and digital media. With the rise of generative AI, Adobe introduced Firefly, its suite of image and video generation models trained with licensed and safe-content datasets. Firefly powers AI features inside Photoshop, Illustrator, Premiere Pro, and Express, enabling users to generate artwork, enhance photos, and create video effects directly from text prompts. Adobe’s focus is to blend responsible AI with professional-grade creative workflows.